Narcissus, one of ancient Greece's most notorious mythological figures, famously fell in love with his own appearance after laying eyes on his reflection in a pool of water. But why?
Perhaps it was because of the irresistible beauty of the human form.
The simple inclusion of a pair of 'googly eyes' is one of many ways in which an otherwise inanimate design - in the true sense of the word - can 'spring to life' by adopting human-like characteristics.
In this particular case - the logo of a video streaming platform - what used to be nothing more than a lifeless object has suddenly transformed into a character with actual feelings, which makes us connect with it not just on an aesthetic level, but on an even deeper, human one.
This is the appeal of anthropomorphization.
Perhaps it was because of the irresistible beauty of the human form.
The simple inclusion of a pair of 'googly eyes' is one of many ways in which an otherwise inanimate design - in the true sense of the word - can 'spring to life' by adopting human-like characteristics.
In this particular case - the logo of a video streaming platform - what used to be nothing more than a lifeless object has suddenly transformed into a character with actual feelings, which makes us connect with it not just on an aesthetic level, but on an even deeper, human one.
This is the appeal of anthropomorphization.