When superimposing text onto an image - as seen in this movie title card - there's often more to it than selecting the right font type, size, color, stroke, and various other graphic elements. How so?
Unless you're adding text over a simple, one-colored background, it may be incumbent upon you, the designer, to make the text 'interact' with objects featured in the image.
In the case of The Baller, the 'The' portion of the text that makes up the movie title takes a backseat to the basketball player, hoop and backboard while 'Baller,' conversely, eclipses those objects by being brought to the fore.
This effect confers the twofold benefit of increasing the visual appeal of the title card while emphasizing, if it wasn't clear already, that the central showpiece of this flick is indeed the 'baller.'
Takeaway: Don't ever underestimate the impact of effective foregrounding and backgrounding.
Unless you're adding text over a simple, one-colored background, it may be incumbent upon you, the designer, to make the text 'interact' with objects featured in the image.
In the case of The Baller, the 'The' portion of the text that makes up the movie title takes a backseat to the basketball player, hoop and backboard while 'Baller,' conversely, eclipses those objects by being brought to the fore.
This effect confers the twofold benefit of increasing the visual appeal of the title card while emphasizing, if it wasn't clear already, that the central showpiece of this flick is indeed the 'baller.'
Takeaway: Don't ever underestimate the impact of effective foregrounding and backgrounding.