Martin Prahl - From UI To 'You-I'

# BE PERSISTENT - Short

# BE RESILIENT (REJECTION/MALAISE)

# BE OVERZELOUS

# BE ENTERTAINING (Attract & Capitivate)

# BE BORING (Symmetry & Proportions)

# BE VICARIOUS/EMPATHIC (CHANGE/SWITCH SHOES)

# BE FLEXIBLE/OPEN-MINDED

# BE CHOOSY (PRIORITIZE)

# BE SCALABLE/DIMENSIONAL

# - BE WISE (ABOUT THE FUTURE) - Long

OTHER BOOK IDEAS

# BE PATIENT (ABOUT THE PRESENT) ------ IG

# BE HUMOROUS ----- UPW

# BE COMPLEX ----- IG

# BE IMPERSONAL ------ IG

# BE DIVERSE ------ IG

# BE FOCUSED -------- IG

# BE EMOTIONAL/IMPACTFUL ----- IG

# BE HUMAN -------- IG

# BE FLEXIBLE ------ IG

# More Is More ----- IG

# VISUAL-TEXTUAL BALANCE ----- IG

PLAY HIDE-AND-SEEK ------- IG

# BE COMMUNICATIVE/IMMEDIATE ------------ IG

[[[[[[ CREATIVE TITLES ]]]]]]

# BE BACKWARD-LOOKING

# BE PRESENT (BY PUTTING THE HORSE BEFORE THE CART)

BE FORWARD-THINKING (PUT THE CART BEFORE THE HORSE)

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